Processes

Start with formulating a hypothesis and success metrics on the topic of 'Processes'. Then do a quick test (MVP/landing/interview) and make a data-driven decision.

Practice for 'Processes': describe ICP (ideal customer), their pain, purchase trigger, and expected result. This improves marketing and sales accuracy.

For 'Processes', fix the funnel: lead → qualification → proposal → deal → retention. Improve one bottleneck at a time, not everything at once.