Marketing Analytics
3 questions
Marketing Analytics: what metrics are main at each stage of the funnel?
On the topic 'Marketing Analytics', start with formulating a hypothesis and success metric. Then do a quick test (MVP/landing/interview) and make a decision based on data.
Marketing Analytics: how to build BI dashboards and reporting?
Practice for 'Marketing Analytics': describe ICP (ideal customer), their pain, purchase trigger, and expected result. This improves marketing and sales accuracy.
Marketing Analytics: how to conduct A/B tests and derive insights?
For 'Marketing Analytics', fix the funnel: lead → qualification → proposal → deal → retention. Improve one bottleneck at a time, not everything at once.